For those of us living in Vietnam, we surely all agree that traffic and road accidents do seem to be the biggest threat in Vietnam. Road and traffic awareness is really something that doesn’t seem to be present in the minds of the huge majority of people sharing the Vietnamese roads with us.
Well, it seems our friends over at Créa TV are taking some very welcome and surely life-saving steps towards helping improve awareness and education related to traffic.
Here is a presentation of their road safety campaign, hope we can all support it as best as possible.
Source: Créa TV
339 Binh Quoi
Ho Chi Minh City, Ho Chi Minh 00001
Did you know that according to the United Nations, “1.24 million people die every year on the world’s roads” : 3,500 victims every single day.
Créa TV decided to take action and fight this epidemic by creating a road safety campaign to support the Asia Injury Prevention (AIP) Foundation and the UN Decade of Action for Road Safety 2011-2020.
Créa TV’s Managing Director, Othello KHANH joined forces with Director/Animator Philippe MASSONNET to craft the “Signs of Life” campaign. Episode 01 focused on Pedestrian Safety is the pilot of a larger series that aims to show that taking safety precautions can help us to prevent road traffic crashes. “We are our own engines of change that will make our roads safer” said Mirjam Sidik, AIP Foundation’s CEO.
This initial episode was produced in English and Vietnamese.
Créa TV and AIP Foundation are now looking for partners to support the development the series and broaden its reach across the globe.
Please contact us (email@example.com) to learn how you too can contribute to making our roads safer.
By the way, did you know that Othello Khanh is the son of the famous inventor, architect and designer Quasar Khanh?